As the function of the offering is specified, the next obvious action is to identify a marketable use-case. Marketable in this case means the primary business case for the serivce at hand.
A use-case helps enable focus, and extract information relating to the service under design . Depending on the time available to the design team, the use case can be developed through a variety of methods including, but not limited to, a qualitative and quantitative analysis (Yin, 1981).
To build a use-case, tools such as use case framework can be utilized to extract data for the future service (Wirf-Brock, 1993). The case methods has over the years proven to be one of the influential methods in describing systems (Yin 2017). The ways on how to perform a use-case analysis are very well documented in the software engineering discipline (Adolph et al. 2002). However, the approach can be utilized as the description process in other specific fields also as it is considered to be a “flexible design” rather fixed design such as surveys or experiments (Runeson et al. 2009).
Applying the use case analysis, the aim is to extract various elements as they pertain to the types of resources as they are defined in the service science and service dominant logic context. At this stage, it is not necessary to define the relationships between the resources identified.
- Adolph, S., Cockburn, A. and Bramble, P., 2002. Patterns for effective use cases. Addison-Wesley Longman Publishing Co., Inc.
- Runeson, P. and Höst, M., 2009. Guidelines for conducting and reporting case study research in software engineering. Empirical software engineering, 14(2), p.131.
- Wirfs-Brock, R., 1993. Designing scenarios: Making the case for a use case framework. The Smalltalk Report, 3(3), pp.9-20.
- Yin, R.K., 1981. The case study as a serious research strategy. Knowledge, 3(1), pp.97-114.
- Yin, R.K., 2017. Case study research and applications: Design and methods. Sage publications.